iphone4发布会到底带来了什么

this is a day， i've been looking forward to for two and a half years today， we're introducing three revolutionary products of this class an ipod， a phone and an internet communicator an ipod， a phone are you getting it these are not three separate devices this is one device and we are calling it iphone this actually here it is， but we're gonna leave it there for now so before we get into it let me talk about a category of things the most advanced phones are called smartphones so they say and they typically combine a phone plus some email capability plus they say it's the internet or the baby internet in the one device and they all have these plastic little keyboards on them and the problem is that they're not so smart and they're not that's so easy to use so if you kind of make a business school one or one graph of a smart axis and the easy to use access phones regular cell phones are kind of right there they're not so smart and they're not so easy to use， but smartphones are definitely a little smarter， but they actually are harder to use they're really complicated just for the basic stuff people have a hard time figuring out how to use them well， we don't want to do either one of these things what we want to do is make a leapfrog product that is way smarter than any mobile devices ever been and super easy to use this is what iphone is okay so we're gonna reinvent the phone now we're gonna start with a revolutionary user interface is the result of years of research and development and of course， it's an interplay of hardware and software now， why do we need a revolution or user interface？ i mean here's four smartphones right motorola q， the blackberry palm trail， noki e62 usual suspects and what's wrong with their user interfaces well， the problem with them is really sort of in the bottom 40 there， it's this stuff right here they all have these keyboards that are there whether you need them or not to be there and they all have these control buttons that are fixed in plastic and are the same for every application well， every application wants a slightly different user interface a slightly optimized set of buttons just for it and what happens if you think of a great idea six months from now you can't run around and add a button to these things they're already shipped so what do you do it doesn't work because the buttons and the controls can't change they can't change for each application and they can't change down the road if you think of another great idea you want to add to this product？ well， how do you solve this hmm it turns out？ we have solved it we solved it in computers 20 years ago we solved it with a bitmap screen that could display anything we want put any user in her face up and a pointing device we solved it with the mouse right we solved this problem so， how are we gonna to take this to a mobile device？ but what we're gonna do is get rid of all these buttons and just make a giant screen？ a giant screen now how are we gonna communicate this we don't want to carry around a mouse right？ so what are we gonna do oh a stylus right we're gonna use a stylus？ no， no who wants a stylus you have to get them and put them away and you lose them yuck nobody wants a stylus so let's not use a stylus we're going to use the best pointing device in the world we're going to use a pointing device that we're all born with we're born with ten of them we're going to use our fingers we're going to touch us with our fingers and we have invented a new technology called multi touch which is phenomenal it works it works like magic you don't need a stylus it's far more accurate than any touch display that's ever been shipped it ignores unintended touches it's super smart you can do multi finger gestures on it and boy have we patented it we've been very lucky to have brought a few revolutionary user interfaces to the market in our time first was the mouse the second was the click wheel and now we're going to bring multi touch to the market and each of these revolutionary user interfaces has made possible a revolutionary product the mac， the ipod and now the iphone so a revolutionary user interface we're going to build on top of that with software now software on mobile phones is like baby software it's not so powerful and today we're going to show you a software breakthrough software that's at least five years ahead of what's on any other phone now how do we do this well we start with a strong foundation iphone runs os 10 and so rather than talk about this some more let me show it to you all righty now i've got some special iphones up here they've got a little special board in them in a so i can get some digital video out i got a little cord here which goes up to these projectors and so i've got some great images and you get to see what it really looks like so let me i've got a camera here so you can see what i'm doing with my finger for a few seconds and let me go ahead and get that picture within picture up i'm gonna go ahead and just push the sleep wake button there we go right there and to unlock the phone i just take my finger and slide it across right and we'll see that again honestly we wanted something that you couldn't do by accident in your pocket and just slide it across boom and this is the home screen of iphone right here and so if i want to get in the ipod i just go down that lower right hand corner and push this icon right here and boom i'm in the ipod i want to get home i push the home button right here and i'm home back in the ipod i'm back in the ipod now here i am you see five buttons across the bottom playlist， artists， songs， videos and more i'm an artist right now well， how do i scroll through my list of artists？ how do i do this i just take my finger and i scroll and that cool little rubber banding up when i run off the edge and if i want to pick somebody let's say i want to pick the beetles i just tap them and here's the beetle songs with their albums right here want to place sergeant peppers i just hit sergeant peppers right there and it will help for my friends look at this gorgeous album artwork here of course i got a volume control now i've got a little button up in the corner right here you can see in the upper right hand corner i can hit that and put the album art around here's all the other songs back here and i can play lovely reader if i want to put them back around very simple now let's take a look at a revolutionary phone we want to reinvent the phone now what's the killer app？ the killer app is making calls it's amazing it's amazing how hard it is to make calls on most phones most people actually dial them every time most people don't have very many numbers in their address book they use their recents as their address book right how many of you do that i bet more than a few so we want to let you use contacts like never before you can sync your iphone with your piece here， mac and bring down all your iphone is a quad band gsm plus edge phone we have decided we decided to go with the most popular international standard which is gsm we're on that bandwagon headed on that roadmap and plan to make 3g phones and all sorts of other amazing things in the future so quite bad gsm plus edge and of course we have wi fi and bluetooth 2.0 edr， built in as well and so this is what it looks like when you get a call this is what it sounds like it's one of our ring tones you can pick of course so i want to show you four things i want to show you the phone app， photos， calendar and sns messaging the kind of things you would find on a typical phone within very untipical way so let's go ahead take a look so let's go to our phone first you see that icon in the lower left hand corner of the phone i just push it right here and boom i'm in the phone and i'm got five buttons across the bottom favorites， recents， contacts， keypad and voicemail i'm in contacts right now again how do i move around my contacts i just scroll through them and so let's say i want to make a call to johnny i i can just push here and i see johnny i's context with all his information his three phone numbers his email whatever else his address whatever else i've got it's all in one place and if i want to call johnny all i do is push his phone number i'll call his mobile number right now and now we are calling johnny here it turned on a speakerphone like this if i wanted to hey johnny， how you doing how good？ how you doing well it's been two and a half years and i keep i can't tell you how thrilled i am to make the first public phone call with iphone i remember when we first started working on this and it's just it's just unbelievable whoa whoa what is this i've got another call coming and johnny can i put you on hold for a minute yeah sure okay so i put johnny on hold and hi phil， i want you to be the first call sorry phil， as you can see it's put johnny on hold and phil， i can just touch johnny and bring johnny of ak johnny， there， hey listen phil called that you mind if i conference him in you can see the button is changed to merge calls right there in the middle， so i just pushed that right here and now i've created a conference call johnny， you there， bill， you， there， oh don't hang it on so here we are and listen i gotta get back to my keynote so if i want to do that what i'm just touch this arrow right here and i'm gonna go ahead and take johnny private here and put phil on hold johnny， you have anything to say on the first phone call it's not too shabby is it it's not too shabby you take care johnny， i'll see you later and i end this call and it fills on hold i take them off the whole phil， thanks very much i got to get back to the keynote now bye talk to you later， bye bye bye all righty。